Cherry Tree Beads
case study
Problem
Increase brand visibility, grow an online community, and drive digital and in-store sales through optimized social media strategy.
Solution & Impact
-
Follower growth across Instagram and TikTok increased by over 20% in one month.
-
Customer interaction tripled through comments, shares, and tagged posts.
-
In-store visits increased during local promotions advertised on Facebook and Instagram Stories.
-
Email subscribers grew due to in-platform lead generation tied to social media giveaways.
My Role
Social Media Strategy & Management
-
Developed and implemented a 30-day content calendar across Instagram, Facebook, Pinterest, TikTok, and YouTube.
-
Created engaging weekly themes such as “Customer Spotlight,” “Tutorial Tuesday,” and “Gemstone of the Month.”
-
Scheduled consistent content including behind-the-scenes stories, product highlights, and workshop promotions.
Visual & Creative Direction
-
Guided a refreshed product photoshoot to improve the brand’s aesthetic and make content more shareable and professional.
Community Engagement
-
Encouraged user-generated content by launching monthly contests and challenges using custom hashtags.
-
Responded to comments, reposted customer designs, and fostered active discussions to increase visibility and loyalty.
Cross-Platform Optimization
-
Set up shoppable posts on Instagram and Pinterest to reduce buying friction.
-
Connected all platforms to ensure consistent brand messaging and increased cross-traffic between pages.
Jewelry is how I express who I am—and Cherry Tree Beads gives me the tools to make every piece as bold and original as I feel.
— Ashley N.
Related Projects
MR PORTER MEN’S FASHION
