South street farmers market
case study
Problem
The South Street Farmers Market is a beloved community event in Greensboro, Alabama, dedicated to supporting local farmers and producers. The market is vital for residents to purchase fresh, local produce and artisan goods while fostering community engagement and education. Despite its popularity, the market faced challenges with branding and social media presence, which limited its reach and growth potential.
Solution & Impact
A comprehensive strategy was developed to address these challenges, focusing on rebranding and enhancing social media management. This plan included brand identity development, social media management, and community engagement activities.
My Role
- Market Research
- Social Media Management
- Logo & Branding Assistance
- Visual Design
The rebranding and social media management strategy for the South Street Farmers Market successfully addressed the challenges of brand identity and online presence. Creating a distinctive logo and implementing a robust social media strategy enhanced the market’s visibility, engagement, and community connection. This case study is a model for other community-focused markets looking to strengthen their brand and expand their reach through effective digital marketing.
The market isn’t just about shopping—it’s an educational experience, too. My kids enjoy the workshops and activities; we’ve all learned much about farming and healthy eating. It’s a fun outing for the whole family.
— Sarah W., Family Visitor
Related Projects
Explore Greensboro Al.
