• Guided prospective students through the admissions process, offering support on applications, deadlines, and financial aid.

• Reviewed and evaluated applications to ensure alignment with university standards and enrollment goals.

• Delivered presentations and info sessions for students and families on academic programs and campus life.

• Coordinated on- and off-campus recruitment events, including college fairs and high school visits.

• Designed promotional materials and managed social media content to support enrollment marketing initiatives.

• Partnered with faculty to plan and host customized campus tours and academic previews.

• Attended professional development events to remain informed on best practices in higher education admissions.

• Designed and implemented the organization’s website and digital presence, which launched in Spring 2023, enhancing visibility and community engagement.

• Supported operations of the Greensboro Seed Library, a local initiative addressing food insecurity through free access to seeds, soil, and educational resources.

• Authored and secured a $10,000 grant to fund after-school gardening and cooking programs for students in the region, directly expanding the organization’s youth outreach efforts.

• Managed digital content and marketing strategies for 20+ client accounts nationwide, including social media scheduling, campaign evaluation, and content creation.

• Helped develop and streamline onboarding and offboarding workflows to enhance team efficiency and improve client experience.

• Delivered consistent, high-quality customer service while balancing multiple projects and tight deadlines, demonstrating strong time management and problem-solving skills.

• Compiled and analyzed sales, expense, and new business data to create quarterly marketing reports for senior leadership review.

• Provided high-level administrative support by managing executive calendars, preparing detailed documents, and overseeing day-to-day office operations.

• Collaborated with the Director of Sales and Marketing to process sales inquiries, contributing to business development efforts in Greenville and Spartanburg, SC.

• Negotiated vendor contracts for corporate events, securing cost-effective agreements that resulted in an estimated $30K in annual savings.

• Maintained the company website and social media platforms, producing original content to enhance digital presence and brand visibility.

• Collaborated with a design team to support 200+ small businesses nationwide in achieving branding and marketing goals.

• Designed custom homepages, landing pages, and digital assets in alignment with each client’s brand identity.

• Managed 7–15 daily creative tasks through an internal queue system, including social media graphics, logo design, photo editing, and content updates.

• Participated in monthly team workshops to stay current on design trends and enhance creative strategy.

• Designed weekly print and digital advertisements to promote travel services across multiple platforms.

• Collaborated with a nine-member team to analyze past campaign performance and develop new promotions for the 2017 travel season.

• Conceptualized and launched a targeted collegiate marketing campaign offering travel discounts in exchange for user-generated content.

• Supported the design and coding of the company’s new website, contributing to its successful launch in December 2016.

Education & SKills

The University of West Alabama

BS Integrated Marketing Communications

03/2012 – 07/2016

I graduated from UWA and developed a strong foundation in visual communication, design principles, and digital media. This experience allowed me to refine my creative skills and understand the power of visual storytelling. My education played a crucial role in shaping my approach to design, enabling me to create impactful and meaningful work.

The University of West Alabama

MA Integrated Marketing Communications

05/2024 – 05/2025

I’m proud to have returned to school to pursue my master’s degree—a decision that reflects my dedication to lifelong learning and professional growth. Advancing my education not only deepens my expertise but also strengthens my ability to deliver greater value, insight, and impact to the clients and communities I serve.

References